The Williams School Viewbook

What We Did

A school with a view(book).

The Williams School in Connecticut is a college preparatory day school for grades 6-12, located on the campus of Connecticut College in New London. Known for its small class sizes and rigorous academic program, the school emphasizes a well-rounded education with strong offerings in arts, athletics, and community service.

Project Goals

Julia Balfour worked with the Williams School to design and product a set of print pieces that would help them stand out in the incredibly competitive field of college prep schools. Working hand in hand with the Williams team, we created a Viewbook that gives prospective students an idea of what it means to be a Williams Blue.

The resulting Viewbook is a colorful look at life on the Williams (and Connecticut College) campus — complete with beautiful imagery of real students, alumni, and faculty taken throughout the school. From testimonials to important application information, and an emphasis on the core values and missions of Williams, the Viewbook makes you feel like part of the team already. Plus, it’s sure to stand out in a stack of college prep materials, too.


But wait, there’s more: