High Hopes 2014 Holiday Market
What We Did
Reining in the holiday spirit.
High Hopes Therapeutic Riding is a non-profit organization in Old Lyme, Connecticut dedicated to empowering individuals with disabilities through horse-assisted therapy. Their annual Holiday Market was a cherished autumn tradition, offering the community a festive opportunity to support both High Hopes and local artisans.
Project Goals
In 2014, the Julia Balfour Team collaborated with High Hopes to craft a distinctive brand identity for the Holiday Market. We developed a vibrant design system featuring bold geometric patterns, playful colors, and striking typography, creating a memorable visual experience for this highly-anticipated event.
