Hartford Hospital Dept. of Philanthropy Website
What We Did
Giving never looked so good.
The Department of Philanthropy at Hartford Hospital facilitates and secures donations that help to provide care for those who need it. Through charitable donations, fundraising, events, volunteering, and most importantly their Black & Red Ball, Hartford Hospital’s Department of Philanthropy goes above and beyond to help the community.
Project Goals
With an existing partnership reaching back to 2014, Hartford Healthcare asked the team at Julia Balfour to design and develop a website for their very important Department of Philanthropy at Hartford Hospital. The old site was a stand alone website that was created in 2012 and had been requiring a lot of patchwork. Their goal was a new, up-to-date website that carries over the feel of the Hartford HealthCare websites that conveyed a careful, considerate, and trusting feeling.
healthcare meets giving
Design
Following the Hartford HealthCare brand guidelines, the Department of Philanthropy website focused on the blue and magenta colors in the palette, while putting a bit more emphasis on the slab serif in the brand to create a different feeling from the HHC’s medical care websites. Large, rounded buttons, including an extra special transforming Donate version on the homepage, and rounded giving blocks with modern iconography rounded out the website’s feel — an overall modern, clean, and gentle look.
The event of the year
Content Strategy
While the Department of Philanthropy at Hartford Hospital depends on many types of giving, their annual Black & Red is their biggest contributor. Held at The Bushnell, this black tie affair benefits a different program in the hospital each year. In this website redesign process, it was important to the Giving team that a spotlight is shown on this event, so the JB team created a separate style template just for this section. Bringing in a new color palette, and different content blocks, the Black & Red section enabled us to create a faux website within a website that enabled the team to provide important information, and attendees to find all the details they needed easily.
