Global DMC Partners Website
What We Did
Global Reach. Local Expertise.
Global DMC Partners curates the world’s largest network of Destination Management Companies and specialized event service providers, serving more than 500 destinations around the world. They connect their clients with expert event professionals who lean on their deep local expertise to craft exceptional programs and flawlessly executed.
Project Goals
Global DMC Partners were looking for a revitalized website that truly represented their global presence. They were also in need a comprehensive Destination finder that would allow their clients to easily browse the hundreds of destinations they operate in, and find their perfect fit.
Colorful, not complicated
Design
This redesign relied heavily on a system of bold-yet-simple colors and typography, which were used together to create a streamlined platform that lets the content shine.
Easy for Users, smart for admins
Destination Finder
The crown jewel of this website is the Destination Finder. This comprehensive system serves two audiences: their clients, and their DMC Partners.
Clients can use this intuitive system to search and filter by geography and destination type to find their perfect fit. Each destination has its own landing page with easily-digestible information to help in the decision-making process. Once they’re ready to move forward, an intelligent form system routes all the necessary information to Global DMC Partners’ team of coordinators to get things moving.
Each DMC Partner (the individual companies who operate from their own destination) have a private login that allows them to manage their own content. This allows hundreds of pages of content to be kept up-to-date in real time without having to rely on a dedicated web manager. And this is all managed through a brilliant set of workflows that ensure content is accurate and approved before going live.
Structure that serves everyone
Content Strategy
Competitive research across the destination management industry shaped a clear set of best practices — from how CTAs are framed to how services and destinations are distinguished in the navigation. The primary nav was simplified into a focused set of choices, giving users a clear path forward without needing to already understand how the company works. A brief e0-xplanation of what a DMC is was added to the homepage, quietly removing a barrier that first-time visitors were hitting without anyone noticing.
Individual landing pages were built for each geographic location, so users can explore destinations in a way that feels personal rather than encyclopedic. GDP University was also brought into the main site, turning a standalone resource into a natural extension of the Global DMC Partners experience.
